Supplement your SEO by displaying your online advertisements to the right people, at the right place, at the right time
Paid advertising (or as it is called Pay Per Click advertisement or PPC) gives you the most control by allowing you to keep track of visitors who are engaged and interested in your business
Pay-per-click strategies allow you to target potential clients and increase your conversion rate
Paid advertising is an excellent complement to any well designed marketing plan
Best of all, paid advertising is completely controllable in terms of cost